More e-commerce chaos
The concept of a single product has been growing vaguer for years
Puffffmaster™ pillow
Model #t4xp5
Slightly different sizes, color, stitching. Made in two separate factories
Now we’re seeing the same item listed on a single website under multiple different AI-generated names
Pflagl chair $314
Eeponx chair $597
Same picture, same factory at completely different prices on the same page
Adding to the chaos, rideshare companies are charging wildly different fares for the same route at the same time
Recent Consumer Reports investigation
Person 1 looking at rideshare app saying $50.21: WHAA?!
Person 2 looking at rideshare app saying $30.95: it’s my lucky day!
Imagine if companies had to be honest
Torkfeqv chair
$422.50 hurry-1 left!
Note: The chair* depicted in this AL-generated photo comes from one of five factories in three countries under a “brand” generated at time of purchase and a price determined by 762 variables including wind speed at your location and the browsing history of your children.
*Product received may or may not resemble a chair
©2026 Jen Sorensen – Jensorensen.com