“Deepfakes and other AI content must be labeled from Sunday, Aug 2, as the EU’s sweeping artificial intelligence transparency rules kick in to make sure Europeans immediately know whether the online content they see is real or fake.
The #EU's #AI law enters into force in stages.
From Sunday, companies must ensure their AI systems like #chatbots make it clear to users they are AI, or when an image or text has been created using AI, there must be a label saying so.”